The Merrow Luxury Staging Experience
The Merrow Luxury Staging Experience™ is built on the belief that true luxury lies in both the property presentation and staging process. Every project is handled with care and professionalism, ensuring clients feel supported and confident from the first conversation to the final reveal.
Our approach is defined by a seamless, white-glove experience paired with curated, sophisticated designs. We understand that luxury is not just about how a space looks — it’s about how the entire process feels. From concept to completion, every detail ismanaged with intention, creating an experience that is as refinedas the results.
Through this commitment to excellence, our brand continues toset the standard for luxury staging in New York and beyond.
About Our Founder
Deirdre Dugan
Merrow Staging & Design was founded by Deirdre Dugan, a seasoned professional with over two decades of experience in managing luxury residential construction projects.
Her background in high-end design and project management shaped her belief that luxury is as much about the experience as the final look.With that philosophy at the core of her work, Deirdre created Merrow to deliver a truly luxurious experience for her clients and to redefine what luxury staging means within the industry. Her approach combines curated, sophisticated design with a seamless, white-glove process that allows clients to feel supported and confident from start to finish.
Recognized among RESA’s Top 100 Most Influential Stagers and certified as both a Staging Design Professional and Master Color Consultant, Deirdre continues to raise the standard for luxury staging in New York and beyond. She remains dedicated to delivering exceptional results for every client while building a brand rooted in trust, integrity, and luxury design.
Who We Serve
Merrow Staging & Design partners with real estate professionals, homeowners, and developers who value elevated presentation and exceptional service. We specialize in luxury and high-end properties, helping our clients showcase each space with sophistication and purpose. Whether preparing a home for market or enhancing a new development, our clients trust us to deliver a seamless experience and results that reflect the highest standards of quality and design.
Design Clients
In addition to staging, we work with design clients seeking to elevate their own homes in a curated and luxurious style. Our design services focus on creating spaces that balance beauty and function — tailored to each client’s lifestyle, aesthetic, and goals. From start to finish, we provide a collaborative process and a polished experience rooted in our signature attention to detail.
Our Brand Promise
At Merrow Staging & Design, we promise a seamless, white-glove experience from consultation to completion.
Every detail is managed with care, precision, and professionalism so that our clients never have to wonder what comes next. Clear communication, dependable timelines, and a refined staging process ensure that every project feels effortless and every space is styled to perfection.
We simplify the staging process so our clients can focus on what matters most — selling their listings with confidence. From start to finish, we deliver a service that feels as polished and sophisticated as the spaces we create.
Our Mission
Merrow Staging & Design curates sophisticated interiors that capture buyer attention and imagination. We combine a refined design sensibility with white-glove execution to create spaces that resonate with discerning buyers and reflect the highest standards of luxury presentation.
Our Vision
To redefine luxury home staging in New York and beyond by transforming the way sellers present high-end properties and how real estate professionals market their most prestigious listings.
Our Philosophy
We believe staging a luxury home should never feel complicated. Our structured, hands-on approach keeps the process simple and stress-free — with clear communication, dependable timelines, and designs that elevate each property’s appeal. You can trust that every detail will be managed with professionalism and care from start to finish.
Our Core Values
Partnership
We believe that the best results come from collaboration. By working closely with realtors, homeowners, and developers, we create seamless experiences built on mutual trust.
Integrity
We do what we say, we’ll do. Clear communication, honesty, and follow-through are reflected in our commitment to professionalism and respect.
Attention to Detail
We know that luxury is found in the details. Every finish, fabric, and furnishing is curated with intention to ensure each space feels elevated and luxurious.
Reliability
We value consistency and dependability. Our clients trust that we will deliver on time, on budget, and at the highest level of quality, every time.